Own the record, for nothing
Your brewery, your beers, your strengths, your artwork. Claiming your record and keeping it accurate is free and stays free. We would rather the catalogue were right than charge you for making it right.
For independent craft breweries
You made it.
Now let people find it.
Your beers deserve a record you control, in front of people who go looking for beer rather than scrolling past it. Claim your brewery and fix your catalogue for free. Everything else is a conversation.
Claim and correct your catalogue free · target launch Q1 2027
Still AirIPA · 6.0%
Open AcrePale Ale · 4.8%
Red IndexRaspberry Sour · 5.2%
Product views shown with demonstration content. Field Assembly, Soft Interval, Pulp Almanac and The Drop Shop are invented businesses used to show how Pourfinder works. They are not real customers, partners or endorsements.
What you get out of it
Reasons a brewery joins.
We cannot promise you customers, sales or footfall, and we do not. What we can do is make your beer, your venue and your events findable by people who are looking for them.
Reach drinkers who have not heard of you
People find beer through style, through what is near them and through what they have liked before. A brewery does not have to be famous to be exactly what somebody is looking for tonight.
Build interest before release day
Publish a beer as coming soon with artwork and a date. People follow the brewery or register interest in that beer, and hear about it when it lands.
Send that interest somewhere it can be spent
A drinker who wants your beer needs somewhere to buy it. Connect your beers to participating stockists so the next step after "I want that" is a venue and a direction.
Your distribution stays yours
Connecting a stock system does not publish your stockist list. Publication is a separate, reversible choice you make beer by beer, and your trading information is never shown to another brewery.
See what people respond to
Followers, beer interest and activity reporting, so the next release starts from something better than a hunch.
A release, from brew sheet to pint glass
Announce it. Then show them where to get it.
Interest is only worth something if the person can act on it. This is the part most platforms leave out.
01 · Your side
PourfinderBrewery portal
Prepare a release
BeerStill Air · IPA · 6.0%
ReleaseYour chosen date
ArtworkYour label, your story
StockistsChosen by you, published by you
✓ Published as coming soon
Publishing a stockist is a separate choice from connecting a system, and you can take it back.
02 · Their side
PourfinderToday
Coming soon
Still Air
Soft Interval · IPA · 6.0%
ReleaseFriday
Stockists3 nearby
Follow the brewery Product views shown with demonstration content. Field Assembly, Soft Interval, Pulp Almanac and The Drop Shop are invented businesses used to show how Pourfinder works. They are not real customers, partners or endorsements.
Free and paid
Accuracy is not a premium feature.
A brewery should not have to pay to stop the internet being wrong about its beer. So it does not.
Free for every eligible brewery
No subscription required, now or later.
- Claim your brewery, prove you are authorised and take control of the record.
- Your own beer catalogue and its factual data — names, styles, strengths, descriptions — corrected and maintained on an ongoing basis, not as a one-off.
- Your beer imagery and artwork, and your brewery cover image, using assets you are entitled to use.
- Your basic brewery page information.
- Appear factually in the catalogue and in ordinary search. Paying does not remove a brewery that does not, and does not bias ordinary discovery.
With a subscription
The marketing side of the product.
- Promotional exposure to drinkers, identified as what it is.
- Show drinkers where your beers are stocked. Stockist sharing is included with Brewery Pro, and you choose whether to switch it on.
- Release, coming-soon and event tools for reaching followers.
- Audience and activity reporting.
- One ownership-verified brewery-owned venue, at the full paid venue level.
The itemised package is being finalised and is set out in your service schedule before any subscription starts. We would rather tell you exactly where each piece stands than print a tick list.
What it costs
Two rates, and the honest condition.
Base prices per brewery. The pre-launch rate is for breweries that commit before we open — not for breweries that merely claim the free record.
Pre-launch rate
£50per month
or £500 a year, paid twelve months in advance
Breweries that accept the paid services agreement before Pourfinder launches publicly.
Held for your first 12 months of paid service, counted from your first billable service period, after which the standard rate applies. Making the free claim on its own does not reserve this rate. The agreement has to be accepted before launch.
Standard rate
£69.99per month
or £700 a year, paid twelve months in advance
Breweries whose first paid agreement starts after launch.
Monthly rolls with 30 days’ notice; annual runs for twelve prepaid months from the day your paid service is switched on. One ownership-verified brewery-owned venue is included at the FULL paid venue level — no separate venue charge, no second Direct Debit, and it does not use up one of the 500 founder venue places.
The terms that go with those figures
- All prices are base prices per business. Pourfinder Ltd is not currently VAT registered, so no VAT is charged. If we register, VAT becomes due from the legal date and is added to the base price, which does not change.
- Annual prices are flat prepaid amounts for twelve months, not a percentage discount on the monthly rate.
- Nothing is collected before Pourfinder launches publicly and before your paid service is actually activated. Signing an agreement or setting up a Direct Debit mandate is not a charge.
- Monthly subscriptions run the calendar month and are collected on the 1st, with a separately worked-out part-month for the period between your service starting and the first full month. They roll, and are cancellable with 30 days’ notice.
- An annual subscription runs for twelve months from the day your paid service is actually switched on — not from the day you enquire, sign or set up a mandate. We send a reminder 45 days before renewal giving the exact renewal date, the deadline for not renewing, the price and how to cancel.
Before you ask
The questions breweries actually ask.
What is actually free?
Your factual record, permanently. Claiming the brewery, your beer catalogue and its data, your beer imagery and artwork, and your basic brewery page — corrected and maintained on an ongoing basis, not as a one-off. You appear factually in the catalogue and in ordinary search whether you pay or not, and paying does not bias that. We are not going to charge you for stopping the internet being wrong about your beer.
Then what am I paying for?
The marketing side: promotional exposure, release and event tools, audience reporting, and one ownership-verified brewery-owned venue at the full paid venue level. The exact package is set out in your service schedule before anything starts, and parts of it are still being finished. We will not sell you a list of features we have not built.
Does paying move me up the search results?
Not in ordinary search, no. Eligible breweries appear on their merits whether they pay or not. Paid promotional placement is a separate, identifiable thing, and it does not remove anybody else from the catalogue.
Will connecting my brewery software publish my customers?
No. Read connections to Breww and BrewMan have been proved in a private pilot against test breweries. They are not switched on for general use, and nothing is synced automatically yet. Connecting a system and publishing a stockist are two separate decisions, and the second one is yours, reversible, and off by default.
Does a delivery record mean the beer is on?
No, and we will not show it as though it were. A completed delivery supports a short-lived "likely stocked" signal at best. A venue saying the beer is on — or gone — always beats it.
Does claiming for free now get me the lower price later?
No, and we would rather say so plainly. The £50 rate is for breweries that accept the paid agreement before launch. A free claim on its own does not reserve it.
Start a conversation
Bring your brewery to Pourfinder.
Tell us about your brewery and we will take it from there. We aim to reply to an ordinary enquiry within three working days.
- You send an enquiry, or email us. Nothing is committed and no account is made.
- We show you the product and go through the catalogue, the stockist controls and what a subscription would and would not give you.
- If it suits you, we agree terms. Nothing is collected before launch and before your paid service is actually switched on.